St. Andrews Summer Theatre decides to end season early after slower than expected ticket sales.
St. Andrews Summer Theatre has decided to cut its first season short by almost a month after experiencing weaker than expected ticket sales. The new company founded by veteran actor Jody Racicot had originally planned to present live theatre six days a week in St. Andrews’ 120-seat WC O’Neill Arena Complex Theatre throughout the summer months.
Despite the early curtain call, organizers remain optimistic and plan to return with a revised model next season.
“One great thing is we’ve had a tremendous amount of support from the community since announcing the end of the season which has been fantastic,” said General Manager Marguerite Atchison. “People have expressed their desire to have a theatre in their community and we want to make that happen. We need to change our scheduling and how we market our shows but we have a solid base of support and we expect the theatre to continue to grow.”
For its inaugural season, St. Andrews Summer Theatre produced two separate performances throughout the summer months, alternating between the Broadway hit, Souvenir and Shipwrecked!: The Amazing Adventures of Louis de Rougemont (as told by himself).
“One thing we’re confident about is the quality of the shows,” said Atchison. “We found well-written scripts that appealed to a wide audience, exceptional actors that brought them to life and audiences responded to that. We already have ideas about the plays we would love to bring to the stage next season.”
St. Andrews Summer Theatre wraps up its first season Friday August 5.
Souvenir | Friday August 5, 2016 | WC O’Neill Arena Complex Theatre | St. Andrews, NB | More Info
