Capital Art Sale co-founders Laura Forrester and Penny Heather reflect on five years of art and community on the eve of their 5th anniversary and upcoming 10th show and sale.
Matt Carter
Laura Forrester and Penny Heather started Capital Art Sale in 2017. The pair, both practicing artists, were looking for new ways to get their art in front of new audiences while helping others to do the same.
“As artists ourselves, we know the struggles that can come with being an entrepreneur in this field,” the pair told Grid City Magazine. “Our sale had humble beginnings with 19 participating artists, but has grown to over 75 with a waitlist.”
The first Capital Art Sale took place in December of 2017. Since then, the number of showcasing artists has tripled, garnering interest from many established artists in the city.
Forrester and Heather feel the success of their project has a lot to do with providing art lovers and collectors with a very approachable and affordable experience. All the art included in each sale is under $500 with more than half of that total selling for under $100.
“We believe that owning original artworks shouldn’t be limited to the elite and should be accessible to people of all budgets.”
With two shows a year – one in December and one in the spring – both Capital Art Sale events have become important dates on the city’s annual arts calendar.
“Fredericton has so many talented artists and creatives, but we also have a community that continues to support small businesses and creatives and this is truly what has made the event such a success,” they said. “We feel so fortunate to have the community’s ongoing support. Our goal is to keep serving up amazing and affordable art, in a one-of-a-kind atmosphere for all collectors and shoppers.”
The 10th Captial Art Sale takes place December 7-9 at 1111 Regent Street. Full details available HERE.
